Hannah Brooks
Digital marketing specialist with 4 years of experience running paid search, paid social, SEO and email campaigns for B2C brands. Grew organic traffic 85% in 18 months and cut cost per lead by 34% while managing $40K+ in monthly ad spend. Data-driven, creative and comfortable owning campaigns from brief to report.
- Manage $40K+ in monthly spend across Google Ads and Meta Ads with an average 4.2x ROAS
- Grew organic traffic 85% in 18 months through keyword research, content updates and technical SEO fixes
- Reduced cost per lead by 34% through landing page A/B tests and audience refinement
- Built automated email flows in Klaviyo that generate 22% of online revenue
- Managed social media for 3 clinic locations, growing Instagram followers from 2K to 11K
- Wrote and scheduled weekly newsletters with a 31% average open rate
- Set up Google Analytics goals and monthly reports for leadership
Google Ads • Meta Ads • SEO • Google Analytics 4 • Google Tag Manager • Email marketing (Klaviyo • Mailchimp) • HubSpot • A/B testing • Content marketing • Looker Studio • Copywriting • Social media marketing
Digital Marketing Specialist resume summary examples
Pick the summary closest to your level and rewrite it with your own years, tools and best result. Keep it to two or three sentences.
Digital Marketing Specialist resume bullet points
Strong bullets start with an action verb and end with a result. Replace the numbers with your real ones — never add results you did not achieve.
- Managed $40K+ in monthly Google Ads and Meta Ads spend with an average 4.2x ROAS
- Grew organic search traffic 85% in 18 months through keyword research and content optimization
- Reduced cost per lead by 34% through landing page A/B tests and audience refinement
- Built automated email flows that generate 22% of total online revenue
- Increased email open rates from 19% to 31% by segmenting lists and testing subject lines
- Launched a retargeting campaign that recovered $85K in abandoned-cart revenue in one year
- Set up GA4 and Google Tag Manager tracking for 40+ conversion events
- Created Looker Studio dashboards that cut weekly reporting time by 6 hours
- Grew Instagram followers from 2K to 11K with a consistent content calendar and creator partnerships
- Collaborated with designers and copywriters to produce 50+ ad creatives per quarter
Top skills for a digital marketing specialist resume
Hard skills
Soft skills
ATS keywords for digital marketing specialist resumes
These terms appear often in digital marketing specialist job descriptions. Use the ones that truthfully describe your experience, in the same words the posting uses. To see exactly which keywords your resume is missing for a specific job, try the job description matcher.
How to write a digital marketing specialist resume
1. Report results by channel
Show the metric that matters for each channel: ROAS and CPA for paid media, organic traffic and rankings for SEO, open and click rates for email.
2. Use numbers you can verify
Pull figures from your analytics and ad platforms. If you contributed to a team result, describe your part rather than claiming the whole number.
3. Mention your budget size
Ad spend shows the level of responsibility you have had. Monthly or annual budget figures help recruiters match you to the right role.
4. List current certifications
Google Ads, Google Analytics and HubSpot certifications are free and widely recognized. List only certifications you have actually earned and keep them current.
5. Show a portfolio if you can
A short case study or campaign sample can set you apart. Remove confidential client data before sharing.
New to resumes? Read our full guide on how to write a resume or browse ATS-friendly resume templates.
Frequently asked questions
What skills should a digital marketing specialist resume include?
Include channel skills (PPC, SEO, email, social), tools (Google Ads, GA4, HubSpot) and analysis skills like A/B testing and reporting. Match them to the job description.
Are Google certifications worth listing?
Yes. They are widely recognized and show hands-on familiarity with the platforms. Put them in a Certifications section with the year earned.
How do I write a digital marketing resume with no experience?
Feature internships, class projects, a personal blog or a volunteer campaign. Results such as follower growth or email open rates from real projects still count.
Should I specialize or present myself as a generalist?
Tailor to the job. For a PPC role, lead with paid media results; for a generalist role, show results across 2–3 channels.
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